BOULDER, COLO. (October 18, 2019)- BOLDERBoulder, America’s All-Time Best 10K, today announced Avery Brewing Company as the Official Beer Partner of the 2020, 2021, and 2022 BOLDERBoulder and ColderBOLDER road races.

“Since 1981, the BOLDERBoulder has proudly served our runners a sack lunch and an ice-cold beer after they cross the finish line. We hear from our participants that it’s the best beer of the year,” said race director Cliff Bosley. “In keeping with that tradition, we are excited to unveil what may be our boldest beer partnership ever.”

As the official beer partner of the BOLDERBoulder, Avery will supply a sample of their new Pacer IPA to every finisher 21 years old and older. Pacer IPA is Avery’s newest addition to their large beer portfolio. This full-flavored, hazy IPA has all the aromas and flavors beer fans love in an IPA, with just 100 calories and 3.5 g carbs.

“Many years ago, I came to Boulder because of running. I had plans to open a running store, but my son Adam came to me with a business plan for a brewery,” said Avery Brewing Co-Founder

Larry Avery. “That became Avery Brewing Company, and we’ve focused on creating world class beer for our community for 26 years. We’ve always had a passion for Boulder and encouraging folks to be active.”

Avery’s commitment to the sport as well as community aligns perfectly with BOLDERBoulder, one of the largest 10Ks in the country. As a part of the partnership, Avery will host training runs for BOLDERBoulder participants in the spring, conduct in-person registration, and serve as a packet pick-up location.

For more information on Avery Brewing Company, please visit www.averybrewing.com.

About BOLDERBoulder

The BOLDERBoulder, named America’s All-Time Best 10K by Runner’s World, is the 3rd largest running race in the United States and the 7th largest in the world. The race attracts over 50,000 runners, joggers, walkers and wheelchair racers, and draws professional athletes from around the world to compete for one of the largest non-marathon prize purses in road racing. The 2020 race winds through Boulder neighborhoods with live music and entertainment at every corner. The race finishes at the University of Colorado’s Folsom Field and attracts over 100,000 runners and spectators. The 42nd annual BolderBOULDER will be held on Memorial Day, May 25th, 2020. For more information please visit: www.bolderboulder.com

About Avery Brewing Company:

A Colorado-based brewery for over 25 years, Avery Brewing has a singular focus on creating the perfect beer. In a world full of discord, their belief is that a singular dedication to something as seemingly simple and inconsequential as beer can transform the world. Avery Brewing exists to pursue the mastery of beer and to reveal its power. Standouts include White Rascal Belgian-Style White Ale, a remarkable selection of IPAs including Maharaja Imperial IPA, and Barrel-Aged 16ers like Vanilla Bean Stout. Beer First. The Rest Will Follow. www.averybrewing.com

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